Antony Pearce is a C-suite veteran with 25 years’ experience architecting growth for global and local businesses, in multinational boardrooms, at at the kitchen tables of founder-led family companies.

Antony has inspired, developed and led businesses, brands and teams in both B2C and B2B settings, across design, consumer goods, hospitality, infrastructure and technology.

He founded Hook & Anchor to help companies create value and drive growth, through the power of rigorous strategy definition, culture building, innovation and compelling brand storytelling.

Most recently Antony worked with award winning global interiors company Timothy Oulton, guiding its international retail expansion in the USA, UK and Asia, its strategic forays into hospitality (not just as a business, but as an ethos!), all while strengthening its foundations of artisanal handcraftsmanship.

Prior to that he enjoyed a 15-year international career marketing sustainable residential, architectural and urban lighting solutions with Philips (now Signify), the world’s largest lighting company, guiding its transformation from analogue to energy efficient digital platforms.

His core belief is that a singular purpose - the why - is often so hard to express, but when it is, it creates energy, alignment and momentum among teams, customers, suppliers and investors.

“It’s heartbreaking when valuable concepts, ideas and stories are poorly communicated - their latent potential remains unrealised, and the energy of the teams connected with them is wasted. It happens so often - I’ve seen it! - with investors, within teams, with customers, and with staff…

“Strategy, culture, brand, innovation - these are all essential narratives that power modern business. Some need numbers, some need passion, most need both. And when well crafted, these narratives - these stories - become powerful, and create momentum…

As well as his experience working on established global brands worth $billions, Antony has overseen the development of multiple new branded businesses, ranging from small high growth startups to businesses turning over in excess of $70millon. His experience allows him to quickly understand both the internal and external contexts of the businesses he works with, and start formulating practical short and long term solutions that add value and drive growth.