Familiar, “feel-good” stories don’t fix real business problems. Plus, they’re boring …

Today, people are too sophisticated for simple feel-good stories, or repackaged tropes. They’ve heard it all before. And they can smell when things aren’t “real”…

But great stories resonate.

They vibrate, they create energy. They connect with something deep inside us, help us understand our world in new ways, and point towards future oriented solutions. So if stories are the solution, then the question becomes …

What’s your real problem?

Sometimes you know. Sometimes not. Mostly it’s complicated. At least at first …

Is it growth? Profit? Customer satisfaction? Staff performance? Innovation? Fund-raising? Where are you feeling it? In your cash flow? Your P+L? Your bank balance? Your order book?

In the end, most business problems are people problems. Which is why stories work. Rigorous listening, investigation and strategic insight can help clarify and prioritise key problems, and identify the people who can fix them.

Only stories that ring true with your people can create value and drive growth.

Let’s discover, build and bring to life those stories, the ones that drive growth and create value.